Titles Matter

When you create a title for something you wrote, how careful are you to choose the right words?

Here’s one example of a not-so-effective title:

Tests confirm chocolates contaminated – CAA

And here’s the very brief news article the title is for:

The Consumer Affairs Authority(CAA) told the Colombo Magistrate Court today that test results from Singapore confirmed that the milk powder imported by Edna chocolates contained Melamine.

Hmm. Somehow, I think it would have been more effective had they said something like:

Tests confirm milk contaminated – CAA

What do you think?